Retailer Ltd SWOT

SWOT ANALYSISSTRENGTHSi. retail merchant enjoys excellent brand awargonness crosswise India. ii.The products unattached at retail merchant adhere to worldwide standards of quality. iii. retailer Ltd has remarkable trade reach in solely cities where their stores atomic itemise 18 located. iv. retail merchant is able to fork out a considerable variety of different brands to its customers both in terms of space & breadth. WEAKNESSESi.For the Indian market Retailer Ltd products argon priced on higher end. Hence the company is not able to effort the potential of large Indian pose class. ii.The company does not promote its products aggressively. The focus of the company is exactly limited to the propaganda of the tell apart of Retailer while the various brands available at the stores are not mentioned. iii.The company is not voluntary to be fictile in its customer policies, regarding its usage of grant vouchers which are the main source of business to the companyOPPOR TUNITIESi.The growth in the buying post of Indian consumers. ii.Acceptance of Shopping Malls by the Indian consumersiii.The increasing awareness of Indian population to personal finagle and modern lifestyles. iv.Liberalization of the Indian economy and the shift by Indian consumers towards Foreign brandsTHREATSi.Threat from uncoordinated section of the retail market. ii.The growth of competitor in the Retail Industry. iii.Entry of leading players like Wal-Mart, Reliance etc into the industry. iv.

Positioning of Retailer as a store which has a product sop up up which are priced at a higher end. organisational RESEARCHBackground of the Re countThough Retailer Ltd is a leading retai! ler in the Indian retailing scenario with around 3500 potential customers entering the store on an average, the number of customers that in reality buy in the store are only 11%. That means that for every 100 customers who real enter the store only 11 customers actually buy. The search was carried out to find the reasons of this low... If you want to get a coarse essay, order it on our website: BestEssayCheap.com

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