Consumer Driven Marketing Strategy-Mcdonalds

1. Using a real life example of a lead offy outline the key components of a customer make for selling strategy. Illustrate how these components argon utilized by your selected bon net ton in implementing a customer driven merchandiseing strategy. A customer driven market strategy is an integral part of the trade process, this strategy is designed when both the marketplace and consumers are understood by marketing management. This essay testament question how the club McDonalds put ons and implements the key components of a consumer driven marketing strategy. It is the marketing manager/team of a club who decides on the direct market that the company wishes to serve, and how this order market can chide be served with a value proposition; the set of benefits or values the company promises to deliver to consumers to satisfy their needs (Armstrong, Adam, Denize and Kotler, 2011, pg 14 Principles of marketing 5e, Pearson group Australia). Consumer driven marketing strategies also social occasion a marketing management orientation to determine how the company go away focus on conducting their marketing activities whether it be to the affect of the organisation, the customers or society. The company McDonalds is considered a market leader in the fast food industry.

The restaurant that has been operating in Australia since 1971 archetypal opened business in Des Plaines, Illinois of the USA in 1955. McDonalds is a family restaurant that aims to satisfy the needs, wants and demands of all members of the family (which can be ingrediented into teenagers, adults or seniors h owever the most heavily targeted segment of ! the family is children). The target market is selected on the basis that the chosen customers will be able to be served well and that the target market will bring profits to the company. (Briohnys report, 20/11/2006) McDonalds has had to select a value proposition to differentiate and position itself deep smoothen the marketplace, this aims to build profitable relationships with consumers....If you want to get a hale essay, order it on our website: BestEssayCheap.com

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